Monday, February 2, 2015

Guess Who's Trending?: SUPER BOWL Edition

Hey guys, Welcome Back. Before we get started I wanted to share something with you. Whoever did this, I give you props lol. Check out this youtube video.


https://www.youtube.com/watch?v=wSnx4V_RewE

So in today's episode, if the title didn't already give it away, I will be discussing who and what's trending and the first thing that I want to talk about is the SUPER BOWL!!!

To all my PATRIOTS fans out there...it was a fantastic win. To my SEAHAWKS fans...umm better luck next year?

I had the opportunity to watch the game, but for all the parts that I missed, want to know the first place I looked?
YOUTUBE of course!
If you missed it too, check out the game highlights below.

https://www.youtube.com/watch?feature=player_embedded&v=gWfWIHwih-g

Now how I would connect this to marketing? 

By looking at some of  the commercials that were shown during this event. Unlike previous years, the ones for this year were particularly sad. 

Many fans were upset...I know because I was too. 

I mean come on, you are watching the Superbowl and suddenly you saw:
https://www.youtube.com/watch?v=dKUy-tfrIHY

This played with my emotions. I did a double take "like what the heck was that?"  It was later that I found out that the insurance company did this on purpose. They were trying to get consumers to be more aware of one of the issues that we face today.

Another one that played on my emotions was the Nissan commercial. I kid you not, I started to tear up. My friends look at me like "what the hell is wrong with you?" 
See for yourself:

https://www.youtube.com/watch?v=Bd1qCi5nSKw

You cried too right? Good thing this box of tissues was right next to me. 

Now its only fair, since I let you guys relive those very emotional commercials, that I give you guys something funny lol. Check this out:

https://www.youtube.com/watch?v=I9ZTAA4cT7k
I really enjoyed this Doritos commercial lol

or even something sweet:

https://www.youtube.com/watch?v=iq2Sm2XGv_s

I'm just Mclovin' It!!

These companies along with many more, spent millions of dollars on these commercials. The reason for this is to grasp the attention of those who view it. 

The Commercials that played on your emotion? Those were brilliant. 

I mean, look at it this way, millions of people are watching the superbowl, half of them are watching for the commercials. This is the best way, costly too, to get your company and name out there. In McDonald's case to get back what was once lost..Generation Y consumers with the promise of free things. YES! we love free, but who doesn't?  

Before I leave you guys, did you love the halftime performance as much as I did? 
Then check it out!!!
https://www.youtube.com/watch?v=N-PWEZEcuJA
Until Next Time My fellow MARKETERS!!!



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